Grow your business & chase your dream

Business Pioneer Advisory & Solutions Suite

Turn your life's work into your legacy


You’re a business owner who has everything on the line with your business. You’ve sacrificed time with your family, a lot of money – and plenty of sleep – for the promises of financial freedom and security for you and those you care about.

It’s your dream to build a legacy that you can put your name on.  You want something to show for your pioneering efforts: to see your business and people thrive, get your succession plan in place, and exit feeling proud of your hard work and sacrifice.

We understand you.

We know that time is never on a pioneer’s side: you want answers you can trust, guidance that fits your schedule, and a financial partner to help shoulder the load.

If that’s the way you feel, then let’s talk about how we can help you.

How can we help?

“Business Owners are fully invested in their business. They do it all, but don’t have the time to dive into taxes, retirement plans, and exit strategies. We help them understand the important details so they can make educated decisions that fit their goals.”

Mike Smith, Financial Consultant

Once we’ve agreed on your priorities and milestones, we select the most appropriate investment, compensation, risk, and tax strategies to employ.

Your Navigator 360° Roadmap is a strategic plan that embodies your personal and business goals, pinpoints your priorities, and maps the journey ahead.

Your Roadmap also serves as a communication tool that articulates our strategic thinking in a clear, understandable, and actionable way.

WestStar’s Navigator make a complex journey simpler, easier to follow and perfectly clear.

We focus on 7 core areas of your prosperity.

Personal Planning | Business Financial Planning | Investment Planning | Tax Planning | Risk Management | Retirement Planning | Estate Planning

“Our clients find confidence in working together with us in pursuit of their dreams. They never feel like an account number: instead, we forge partnerships built on trust, transparency, continued communication and contact. With regular check-ins and reviews, they know we’re monitoring and tracking their financial plan’s progress, and providing solutions based on their results, changes to their goals, and life events. They can be certain they’re receiving well-considered investments and advice, and feel protected in today’s ever-changing world.”

Mark Serafini, Financial Consultant

Technology & tools to put you in the driver's seat

Your Navigator 360° Roadmap is a step-by-step plan that will route you to your goals in the most efficient way possible.

Beneath the dashboard lies a simulator that measures your plan in multiple scenarios. With Navigator, we can measure your probability of success, and create scenarios that show you your trajectory based on our recommendations.

It’s an incredible tool that brings your overall personal and business prosperity into focus: business growth and succession, personal investments, risk, savings, Social Security income, pension information, life insurance, legacy planning, and more if needs be.

Your Roadmap is robust and essential to what we do from the start. It is strategically reviewed throughout your journey, tracking your progress and course-correcting when necessary.

A holistic plan for today & tomorrow

For the business owner looking to create a holistic plan that spans every aspect of their financial life, it’s always most beneficial to divide financial planning into business and personal plans.

At WestStar, our clients rest easy, knowing their business and personal interests are aligned, and that they have the path to prosperity clearly road-mapped.

We do the groundwork and lay out the options in a clear and understandable way.

Our professional direction and guidance give our clients confidence and clarity in their decision-making.

1. Personal Planning

Your business is a key asset in your individual financial plan. Understanding what happens to it when you’re gone is essential both to your financial goals and confidence. That’s why we help you to determine an accurate valuation of your business, and incorporate it into your personalized financial plan.

While your business plays a major part in your life, planning for your own retirement, saving for your kids’ education, and minimizing taxes can all come into play.

We help you create assets outside your business.  Often, these assets are protected from bankruptcy and creditors. We work with you to ensure that your spouse and children are protected and cared for should the worst happen.

Some of the big questions that I help my clients with include: “Am I saving enough to achieve my goals and successfully fund my dream retirement? How should I save for my children’s college without sacrificing my own retirement savings? How can I best protect my retirement savings as I approach the end of my career?”

Jason Hewett, Financial Consultant

2. Business Financial Planning

Juggling the financial aspects of your business requires balanced management and a deft hand: how best to structure ownership, manage cash flows, profits, income, debt financing, and more.

Our goal is to establish your foundations for business growth through regular discussions between you and your WestStar Financial Advisor.


Succession Planning

To free up time to work on the business and not in it, you must attract, retain, and motivate the right kind of talent.  Your organizational structure needs to support task delegation, employee performance monitoring, and the development of tomorrow’s leaders (and potential future owners).

Business growth rarely happens by chance, and we find that high-growth businesses are those with basic employee benefits and sophisticated plans to reward and retain key people.

You don’t always know what your competition is doing to incentivize and reward employees, but we do: we’ll help you understand the possibilities.


Business succession plans offer security, retention & recruitment benefits

One thing we make sure to consider is the potential for adding insurance on the lives of key people, like partners and founders, and so provide for your business’ continuity while mitigating your risks.

We provide for long-term success through a holistic financial planning framework that includes regular strategy sessions, close mentoring and monitoring, and blended advice for all of your business and personal financial interests.

A question of delicate balance

When we develop your roadmap, we keep your personal and business financial goals in balance. Is it better to put profits back into the business, or to use profits to build a retirement plan for your future?

The former makes you fully reliant on yourself and continued business growth. The latter will provide security for you in the event the business fails. It’s a choice that requires careful consideration.

Our knowledge and experience bring you confidence, knowing that you’ve made the right decisions for your unique situation.

“My clients include future-centric business owners who are looking for the education and future-fit approach they deserve. Among their biggest obstacles is navigating tax implications on their business, in order to keep more of their hard-earned dollars in their pocket.”

Bryce Powers, Financial Consultant


3. Investment Planning

In our experience, most of our business owner clients have self-financed their businesses. It is not unusual to find that the business is its owner’s major (or sole) investment.

When owners have extra capital to invest, they often choose to invest in the business. They believe that their returns will be greater, given that they find it easier to master their business than their money.

Control is a powerful motivator, but far-sighted planning requires diversification to offset the concentrated risks business owners take.

We carefully evaluate and select outside assets for your personal portfolio, which may be protected from bankruptcy and creditors, so all your eggs are never in a single basket.

Diversification of asset classes and investments will offset the concentrated risk you are taking with your business.


Investment Strategies

In developing a plan that fits your needs, we will discuss any appropriate strategies, as well as your goals and risk tolerance.

Our open architecture affords us access to a wide spectrum of professional money managers and funds.

Our Business Pioneer Advisory and Solutions Suite brings top tools and technology to make your investment strategy dynamic and transparent.

“Most people don’t realize the complexities of managing finances and creating sustainable financial plans: even when they do, often times they’re too emotional with their money to make the best possible decisions. I educate clients with not simply their investments and financial plans, but the reasons behind our recommendations, I can show them how those investments and management strategies will get them closer to their goals.”

Joseph Parent, Financial Consultant

Our platforms mean easy navigation

We will present and review your finalized financial plan. We will propose and explain investment allocation and initiate account opening processes.

Our platforms are easy to use, and your investments are easy to view on our intuitive dashboard.

Investment Portfolio Management

When developing your investment strategy, we focus on your unique circumstances, goals and values, instead of sales and products.

Some of the many questions we’ll seek to answer are:

  • What goals do you want your funds to accomplish?
  • What time horizons will govern their deployment?
  • What expectations do you have for risk and reward?
  • How do you want your portfolio to be balanced?
  • Are your funds qualified for tax deferral?

We understand that your goals and priorities will change over time and our team is here to guide you in adapting your roadmap to fit your needs.

Your WestStar Financial Advisor will review progress with you regularly, and evaluate your portfolio to keep you on track towards your goals.

4. Tax Planning

Business ownership affords all sorts of tax-advantaged ways to save for retirement, along with the option to put aside amounts far larger than those allowable to non-business owners.

We provide a deep analysis of your tax advantaged investment and Social Security options.

Tax efficiency is vital when your time comes to collect Social Security. Your WestStar Consultant will provide retirement income planning strategies, help you decide the best time to take benefits, and show you how to stay within tax brackets.

This may mean working in concert with your tax advisor to deliver integrated advice.

5. Risk Management

While it’s important to focus on how to grow and secure your business’ future, it’s just as crucial to put protections in place from the risks that could impair your financial situation – and do so in a cost-effective way.

Personal Risk Management | We all need to plan for the financial risks of early death, disability, illness, and long-term care.

Business Risk Management | Because you own a business, your risks escalate to include the interruption of your business due to the death or disability of those who are essential to its success, or a natural disaster. Managing these risks requires specialized insurance solutions beyond those you hold for yourself and your family.

We’re here to pull them all together.

Life Insurance

We assess business succession funding and estate planning aspects, seeking to structure an income tax and estate tax free vehicle.

Disability Insurance

We look to protect your income should you become unable to work before you have gained financial freedom.

Long-term care

We evaluate your options for financial support should you require adult care, respite care, or assisted living.

6. Retirement Planning

Most of WestStar’s business owner clients get a real kick out of what they do.

They often assume they’ll never retire, and they view their business as an adequate retirement plan in and of itself.

These assumptions need testing – we find that business owners are likely to need more retirement planning, not less.

It’s crucial to prepare for a time when the business owner either no longer can or wishes to work, or the business can no longer provide for their financial needs.

“We help business owners who are within 10 years of retirement to build a strategy that can help them retire when they want (not when the market allows). I like to say: “Let’s create a strategy so it doesn’t matter whether the Dow is 40k or 10k – we’ll have a strategy in place for a variety of market conditions.”

Jarrod Haynes, Financial Consultant

7. Estate Planning

When a business grows to become a valuable asset in your estate, simple wills or family trusts might not be adequate.

More sophisticated financial planning techniques may be necessary to ensure aspects like business continuity after death, the reduction of estate taxes assessed for the business, and provision of liquidity to your heirs to pay those taxes.

WestStar is here to make sure your business transfers smoothly. We consider the (sometimes) pivotal role of insurance and charitable trusts, reorganize the business when necessary to create alternative types of ownership for family members, and make full use of IRS-approved discounts in valuing the business for purposes of gift and estate taxes.

Relationships built on trust

We believe trust is earned. Our relationships are real, honest and candid. We say what we do, and we do what we say.

As business owners ourselves, our insight and experience make us valuable sounding boards for clients who wonder if they’re making the best decisions. We also connect our clients with other professionals, as well as groups like Vistage, YPO, and EO to give them perspective and grow their knowledge beyond what we offer as their financial mentors.

Our personal touch and care is evident in all our relationships, many of which have served business owners and their families’ best interests for over a decade.

Meet the WestStar Advisory Team