How to Minimize the Impact of Irrationality and Investor Sentiment on Decision Making

Financial PlanningINVESTMENT ADVICE | GUIDANCE | INSIGHTS | OBSERVATIONS  People tend to think that Financial Planning is a one-way street and that Financial Advisors…


What Tech Veterans Wish They Knew About Investment Strategies

Financial PlanningEQUITY COMPENSATION ADVICE | GUIDANCE | INSIGHTS | OBSERVATIONS  At WestStar we call our highflyer tech professional clients ‘Aviators,’ and we see…


11 Sure Steps to Pursue Your Ideal 401(k) Plan Retirement Outcomes

Financial Planning401(k) ADVICE | GUIDANCE | INSIGHTS | OBSERVATIONS  You don’t need a financial advisor to tell you that in most of life’s endeavors, knowledge and a…


How Financial Planning turns Your Life into a Confident Journey

Financial Planningand Helps you Pursue Your Dreams FINANCIAL ADVICE | GUIDANCE | INSIGHTS | OBSERVATIONS Most people aren’t as money savvy as they’d like to be, and…


The 6 Essential Steps to Financial Security

Financial PlanningFor Today and Tomorrow FINANCIAL ADVICE | GUIDANCE | INSIGHTS | OBSERVATIONS When people come to us for financial planning advice, we find that no…


How to Find Your Ideal Advisor Match

Financial PlanningKey Questions to Ask Potential Financial Advisors FINANCIAL ADVICE | GUIDANCE | INSIGHTS | OBSERVATIONS Everybody’s financial situation and financial…